"Several prominent surveys are showing that parents will spend more money on their kids’ clothes and school supplies this year compared with the 2009 Back-to-School season."
" Shoppers stressed they intend to keep shopping on a budget, but their mood has changed, said Laura Conrad, PriceGrabber’s president. “This demonstrates consumers are feeling more confident about the economy this year than last.” (http://www.apparelnews.net/news/retailing/072310-Surveys-Show-Strong-Back-to-School-Sales)
the suervey talks about how this year the sales for coming back to school in most of all the areas such as teens, kids, middle schools have increased a 10% more than last year. Thanks to the online shopping and the mood of the shoppers this years sales have incresed more. Many stores are having big sales, you might think well for back to school season you see specials but not huge sales. Well they notice that people are actually shopping and with a sale the consumer tends to grabs double the merchandise and plus that they are receiving coupon for their purchase.
With this strategy the companies have seen that the consumer comes and shops but yet comes back and now with technology being so strong in todays era, the consumer doesn't want to waste their coupons so they shop online to make a good use out of them.
surveys have seen that people buying more online sales are growing and even more on the back to school merchandise. so it's a good season for the retail companies. Plus with such good deals retail are having a lot of international consumers were they received coupon and make more shopping in the own country.
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