In the movie "Big" is about a kid (in an adult body) that works on product development for a toy company were they do a marketing research about how the toys are doing in the business. For a marketing research aspect, there is a big toy company were they had success in all what they do. The problem is that when you look at the movie you can see that they are not doing the necessary research they need to satisfy the customer.
For example, a part of the movie you can see Tom Hanks with the president-owner of the company talking about the toys they have in the store and what he thinks about them. Tom Hanks talks about them as great toys and loving them all, but he questions the president saying why the unnecessary changes in the newer versions. By saying that it means the business is doing great and yes they are selling the toys but if they would of done the research for the toys, they would be making more money.
They are not studying the kids reactions with the changes they are making and even worst they are not testing the upcoming ones. As you can see in the picture Tom Hanks is playing with a building that turns into a robot but he doesn't see the point or what's the big deal about it and questions the product. So why they are so happy about the observations one person is making, because that small observation he is giving can multiply the companies money.
The company starts making some changes and actually start testing the products in this case they can do a focus group to have a group of kids testing their new product development and write notes and how they react and see things. Even more better, what do they suggest. You must always test your target audience because it's not the same having a point of view from someone that doesn't care the function of a toy vs a person or kid it's what most matters.
No comments:
Post a Comment