Thursday, August 19, 2010

New Product Development


Are you bored of one flavor and don't know what to pick for a drink...

Cameleon Vodka has what you need!

It's a multi flavor vodka that smoothly changes into 3 tropical flavor giving the best experience of your life. Cameleon Vodka is ready to drink there is no need to add any other drinks just ice.

SWOT ANALYSIS

S:
  • High end Brand
  • Distinct bottle shape that helps the consumers to remember the name easily
  • No need of making decisions of what to add just Ice
  • Cameleon has established strong identification with local communities featured in Ads and events.
W:
  • Can't be mix with any other drink
  • The bottle has been confused with wine in stores
  • People don't know what a cameleon is there for they have a hard time understanding the product

O:
  • Bring new mix of flavors into the market
  • Changes into the population perspective one a multi flavor drink
  • Have the product introduce in different states
  • Celebrity endorsement
T:
  • Pricing
  • Testing the product
  • flavored vodkas

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