Thursday, September 16, 2010
Final Project: Questions
Yes (skip to question 3) No
2. If no, Why?
Never heard of it
Don’t have anyone to shop for
Don’t like their merchandise
Thank you for your time! Have a great day.
3. When you shop at Justice, Do you end up buying more for what you first came in for?
Yes No
4. What is your preference buying a complete outfit or incomplete?
Complete Incomplete
5. Do you have a hard time putting an outfit together?
Yes No
6. Are shoes important to complete your outfit?
Yes No
7. Do you spend enough time (around 15min) in the shoe area?
Yes No
8. When selecting shoes do you prefer being helped by a sales representative or on your own?
Helped Yourself
9. When you approach the register, do you have a complete outfit to buy?
Yes No
10. When shopping at Justice do you go with enough time to shop or you are in a rush?
Enough time Rush
Thursday, September 9, 2010
EOC: Network week 9
"So turn off your television sets. Turn them off now. Turn them off right now. Turn them off and leave them off. Turn them off right in the middle of the sentence I am speaking to you now. Turn them off!!"
(http://www.turnoffyourtv.com/reviews/networkreview.html)
The movie Network takes advantage of a person who speaks what he thinks and makes a hit show out of it. Dianna the producer had a vision she made a research of what was lacking in the television and from her research; looking at the news, reading the news paper and studying her surroundings of people reactions towards the entire kiosk going around the world. She defines the problem and immediately works on her solution.
Form a marketing research perspective the movies uses many techniques such as primarily research where they study the reaction towards everyone in the business how they would approach to Dianna crazy idea and yet they evaluate and test it to see what path to take. Meanwhile they do their primarily research they also get their secondary research that is the reaction from the views, how would they approach to this new concept. By the use of statistics and ratings they analyzed how the program is moving if it was a success of just a fad.
BOC: Nielsen week 9
Hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve # 1 rank in Nielsen TV Ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is “liked.” Instead, our ratings provide the simplest, most democratic measurement: How many people watched.
When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts. | Nielsen measures over 40% of the world’s TV viewing behavior |
Today, the typical home has multiple television sets and well over 100 channels from which to choose. Likewise, our measurement technologies must constantly evolve to keep pace with daily innovations in consumer electronics.
With recent advances in electronics, viewing is no longer limited to the television set and content is available on multiple platforms. Computers and mobile devices have joined the television as places to view programming. Nielsen measures how people use and engage with content across these “three screens.”
(http://en-us.nielsen.com/content/nielsen/en_us/measurement/tv_research.html)
Thursday, September 2, 2010
EOC: Mr.Clean Jeans Week 8
He also avoids heat—using hot water on his jeans or throwing them in a dryer—to protect the quality of the jean, he says.
So does he dry clean his jeans? No, because he doesn't like them coming back stiff—and perhaps with a center crease if they get pressed like trousers. "The jeans should take on your personal day-to-day life and look like you," he says. For example, his own jeans bear the weathered marks of his keys, which he keeps in his front pocket, and his bag, which tends to rub against his upper thigh.
This is not to say that Mr. Chiara doesn't ever clean the 15 pairs of jeans that he owns. He gently spot-cleans spills with a damp sponge and "whatever is under the kitchen sink—usually Windex or 409."
At the end of each day, he hangs his jeans on a hook in his bathroom. When he takes a shower, the steam "freshens [the jeans] up a little bit," he says. He prefers hanging jeans by a belt loop to preserve their shape.
After six months of wearing a pair of jeans, Mr. Chiara does a comprehensive cleaning; his method could also be used by those who like to wash their jeans more often. Usually, he fills a bathtub to about six inches with room-temperature water and adds two tablespoons of Dr. Bronner's Magic Liquid Soap, which he likes because it is mild. Then, he immerses the jeans in the tub, laying them flat.
Sometimes, with dark jeans, he'll add 1/8 cup of white vinegar to the water. "The vinegar sets the indigo and keeps it from fading," he says.
Mr. Chiara is careful not to scrub the jeans or move them around vigorously. He just lets them soak for 20 minutes before hanging them by the belt loops to drip dry. While letting the jeans air-dry, he may slip a "woodsy" scented sachet of potpourri into the jeans as he lays them flat.
If it's sunny out, Mr. Chiara sometimes likes to wear the jeans when they're "almost completely dry" and sit in the sun. "This final phase of drying them out on my body helps the jeans take on my shape," he says.
(http://online.wsj.com/article_email/SB10001424052748703632304575452082044100428-lMyQjAxMTAwMDAwMTEwNDEyWj.html)
week 8: quiz
1. What is the second largest retail? GM
2. For the month of August who sold the most cars? GM
3. Who sold the least? Toyota
4. Japanese car manufacturers by sales? Toyota, Ford, Honda
5. Who sales increased over last year? Chrysler
6. Who lost the most by % from last year? Toyota 8%