"So turn off your television sets. Turn them off now. Turn them off right now. Turn them off and leave them off. Turn them off right in the middle of the sentence I am speaking to you now. Turn them off!!"
(http://www.turnoffyourtv.com/reviews/networkreview.html)
The movie Network takes advantage of a person who speaks what he thinks and makes a hit show out of it. Dianna the producer had a vision she made a research of what was lacking in the television and from her research; looking at the news, reading the news paper and studying her surroundings of people reactions towards the entire kiosk going around the world. She defines the problem and immediately works on her solution.
Form a marketing research perspective the movies uses many techniques such as primarily research where they study the reaction towards everyone in the business how they would approach to Dianna crazy idea and yet they evaluate and test it to see what path to take. Meanwhile they do their primarily research they also get their secondary research that is the reaction from the views, how would they approach to this new concept. By the use of statistics and ratings they analyzed how the program is moving if it was a success of just a fad.
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