Final Project

Final Project: Questions

1. Do you shop at Justice (clothing store for girls)?
Yes (skip to question 3) No

2. If no, Why?
Never heard of it
Don’t have anyone to shop for
Don’t like their merchandise

Thank you for your time! Have a great day.

3. When you shop at Justice, Do you end up buying more for what you first came in for?
Yes No

4. What is your preference buying a complete outfit or incomplete?
Complete Incomplete

5. Do you have a hard time putting an outfit together?
Yes No

6. Are shoes important to complete your outfit?
Yes No

7. Do you spend enough time (around 15min) in the shoe area?
Yes No

8. When selecting shoes do you prefer being helped by a sales representative or on your own?
Helped Yourself

9. When you approach the register, do you have a complete outfit to buy?
Yes No

10. When shopping at Justice do you go with enough time to shop or you are in a rush?

Enough time Rush

EOC: Network week 9

"So turn off your television sets. Turn them off now. Turn them off right now. Turn them off and leave them off. Turn them off right in the middle of the sentence I am speaking to you now. Turn them off!!"
(http://www.turnoffyourtv.com/reviews/networkreview.html)

The movie Network takes advantage of a person who speaks what he thinks and makes a hit show out of it. Dianna the producer had a vision she made a research of what was lacking in the television and from her research; looking at the news, reading the news paper and studying her surroundings of people reactions towards the entire kiosk going around the world. She defines the problem and immediately works on her solution.

Form a marketing research perspective the movies uses many techniques such as primarily research where they study the reaction towards everyone in the business how they would approach to Dianna crazy idea and yet they evaluate and test it to see what path to take. Meanwhile they do their primarily research they also get their secondary research that is the reaction from the views, how would they approach to this new concept. By the use of statistics and ratings they analyzed how the program is moving if it was a success of just a fad.

BOC: Nielsen week 9

Hundreds of channels, thousands of programs, millions of viewers. Our job is to decipher and deliver television data every day. How does a program achieve # 1 rank in Nielsen TV Ratings, and what does this mean? Our ratings aren’t qualitative evaluations of how much a program is “liked.” Instead, our ratings provide the simplest, most democratic measurement: How many people watched.

When Arthur Nielsen introduced the Audimeter (his first metering device) in 1936, there were only about 200 television sets in use worldwide. When the Nielsen national TV measuring service was established in 1950, the average American household that owned a television had only one set and received three network telecasts.

Nielsen measures over 40% of the world’s TV viewing behavior

Today, the typical home has multiple television sets and well over 100 channels from which to choose. Likewise, our measurement technologies must constantly evolve to keep pace with daily innovations in consumer electronics.

With recent advances in electronics, viewing is no longer limited to the television set and content is available on multiple platforms. Computers and mobile devices have joined the television as places to view programming. Nielsen measures how people use and engage with content across these “three screens.”

(http://en-us.nielsen.com/content/nielsen/en_us/measurement/tv_research.html)

EOC: Mr.Clean Jeans Week 8

He also avoids heat—using hot water on his jeans or throwing them in a dryer—to protect the quality of the jean, he says.

So does he dry clean his jeans? No, because he doesn't like them coming back stiff—and perhaps with a center crease if they get pressed like trousers. "The jeans should take on your personal day-to-day life and look like you," he says. For example, his own jeans bear the weathered marks of his keys, which he keeps in his front pocket, and his bag, which tends to rub against his upper thigh.

This is not to say that Mr. Chiara doesn't ever clean the 15 pairs of jeans that he owns. He gently spot-cleans spills with a damp sponge and "whatever is under the kitchen sink—usually Windex or 409."

At the end of each day, he hangs his jeans on a hook in his bathroom. When he takes a shower, the steam "freshens [the jeans] up a little bit," he says. He prefers hanging jeans by a belt loop to preserve their shape.

After six months of wearing a pair of jeans, Mr. Chiara does a comprehensive cleaning; his method could also be used by those who like to wash their jeans more often. Usually, he fills a bathtub to about six inches with room-temperature water and adds two tablespoons of Dr. Bronner's Magic Liquid Soap, which he likes because it is mild. Then, he immerses the jeans in the tub, laying them flat.

Sometimes, with dark jeans, he'll add 1/8 cup of white vinegar to the water. "The vinegar sets the indigo and keeps it from fading," he says.

Mr. Chiara is careful not to scrub the jeans or move them around vigorously. He just lets them soak for 20 minutes before hanging them by the belt loops to drip dry. While letting the jeans air-dry, he may slip a "woodsy" scented sachet of potpourri into the jeans as he lays them flat.

If it's sunny out, Mr. Chiara sometimes likes to wear the jeans when they're "almost completely dry" and sit in the sun. "This final phase of drying them out on my body helps the jeans take on my shape," he says.

(http://online.wsj.com/article_email/SB10001424052748703632304575452082044100428-lMyQjAxMTAwMDAwMTEwNDEyWj.html)

Answers

1. Exxon Mobil

2. Chrysler

3. Honda

4. Toyota, Ford, Honda

5. Chrysler

6.

week 8: quiz

Chrysler, Ford, GM, Honda,Nissan and Toyota


1. What is the second largest retail? GM

2. For the month of August who sold the most cars? GM

3. Who sold the least? Toyota

4. Japanese car manufacturers by sales? Toyota, Ford, Honda

5. Who sales increased over last year? Chrysler

6. Who lost the most by % from last year? Toyota 8%

EOC: Wk 7 Trader Joe's Market Research

Two dollar Tuesday is going a long way at Trader Joe's. No longer is $2 wine sold on only Tuesdays, in actuality $2 wine happens everyday. We use this technic as a gimmick to find new consumers and bring them in. Keeping our current consumers happy as well as new consumers.

1. Would you come into a Trader Joe's if we offered $2 salads on our $2 Tuesday wines?
2. If we offered free wine seminar with a purchase of our $2 wines?
3. How often would you consider coming on Tuesdays to Trader Joe's?
4. Do you buy wine for health reasons?
5. How many bottles of wine do you buy in a week?

EOC: extra credit

1. Inditex SA , Spain , Zara
facebook fans: 4,445,082

2. Hennes & Mauritz AB , Sweden , H&M
facebook fans: 3,289,051

3. Gap Inc. , US , Gap
facebook fans: 608,271

EOC: Nevadans say income tax cuts should stay

By reading at the article it talks about if the income tax cuts should expire, and some sources and investigating the people reaction. But what is the real problem is not whether is going to expire or not, the problem is the question Should income tax cuts stay?

Obviously people are going to react to that and say no, me personally I was asked and said NO! I don't want that. But the problem is that the question is formatted in a way that you only are hearing what you think and not what is really going on.

People just by saying that they want the income cuts to stay is because they are only thinking with their pockets, the entire purpose is that we don't want to want to pay more to the government. A lot of resources and even the companies that are making the poles are saying that it should stay because if it not only the rich are going to be paying more but every American will be paying more. Other sources say that I shouldn't stay because the rich people are going to be paying low taxes when they don't deserve it, but yet they think only the rich people are going to be affected by this.

Well everything is wrong not unless the congress set the rules of what would happen is a yes or no answer and the president follows along, there is no answer of what is going to happen since the congress hasn't yet provided the information of what is the real situation.

I don't see why companies are making these poles when there is no real answer and its pointless to ask the people about something that has no direction yet. There are just causing for this to become more controversial for nothing, since there isn't any real information out there.

New Product Development

Are you bored of one flavor and don't know what to pick for a drink...

Cameleon Vodka has what you need!

It's a multi flavor vodka that smoothly changes into 3 tropical flavor giving the best experience of your life. Cameleon Vodka is ready to drink there is no need to add any other drinks just ice.

SWOT ANALYSIS

S:

• High end Brand
  
• Distinct bottle shape that helps the consumers to remember the name easily
• No need of making decisions of what to add just Ice
• Cameleon has established strong identification with local communities featured in Ads and events.
  

W:

• Can't be mix with any other drink
• The bottle has been confused with wine in stores
  
• People don't know what a cameleon is there for they have a hard time understanding the product

O:

• Bring new mix of flavors into the market
• Changes into the population perspective one a multi flavor drink
• Have the product introduce in different states
• Celebrity endorsement

T:

• Pricing
• Testing the product
  
• flavored vodkas
  

EOC: Reason behind my poles

The reason behind my pole, I work for a tween brand company and for the month of August they had the entire store 40% off plus that is you purchase more than $50 of merchandise you would received back $40 worth back in coupons. I am wondering if people would actually take advantage of the promotion and spend more than $100 just because of the 40% off. It seem a good deal but is a good deal and how of a good deal it is for the company. I want to know what the reaction of the any consumer towards the promotion.

BOC: Trends in men hairstyle

The Fringe
"Increasingly, current men’s fashion trends are being based upon last season’s women’s fashion trends so it comes as no surprise that the fringe will be a major feature of men’s hair trends in 2010."

The Slick Back
"hair styles in 2009 are all about the classics. In fact the slick back may actually be a little too classic for most men, with its popularity in the likes of Ralph Lauren catalogues it actually conveys a real American style that will guarantee it success in the States but probably little outside."

(http://fashionmagazine-best.com/mens-hair-styles-and-trends-2010/)

EOC: Movie Big Market Research

In the movie "Big" is about a kid (in an adult body) that works on product development for a toy company were they do a marketing research about how the toys are doing in the business. For a marketing research aspect, there is a big toy company were they had success in all what they do. The problem is that when you look at the movie you can see that they are not doing the necessary research they need to satisfy the customer.

For example, a part of the movie you can see Tom Hanks with the president-owner of the company talking about the toys they have in the store and what he thinks about them. Tom Hanks talks about them as great toys and loving them all, but he questions the president saying why the unnecessary changes in the newer versions. By saying that it means the business is doing great and yes they are selling the toys but if they would of done the research for the toys, they would be making more money.

They are not studying the kids reactions with the changes they are making and even worst they are not testing the upcoming ones. As you can see in the picture Tom Hanks is playing with a building that turns into a robot but he doesn't see the point or what's the big deal about it and questions the product. So why they are so happy about the observations one person is making, because that small observation he is giving can multiply the companies money.

The company starts making some changes and actually start testing the products in this case they can do a focus group to have a group of kids testing their new product development and write notes and how they react and see things. Even more better, what do they suggest. You must always test your target audience because it's not the same having a point of view from someone that doesn't care the function of a toy vs a person or kid it's what most matters.

BOC: Beautifulstranger.tv

www.beutifulstranger.tv

" provides the links to nearly every product and service mentioned in its content, so that you, too, can procure the beloved items our style setters can't live without. Sometimes we link to the exact items they rave about, other times we suggest similar ones, depending on availability. Our strangers buy high and low, from H+M to Hermes, Gap to Gucci, vintage to Louis Vuitton. So if you're short on time, but love to shop, a new looks just a click away. "
(http://www.beautifulstranger.tv/about/)

The website offers from trends, shopping, news, celebrity gossip and much more all in one site. It's like an encyclopedia for fashion. They do constant research everyday to find out what are the everyday fashionable are wearing. Their research involves from a picture of their look and advise or links of how to get that look to looking around what is hot or popular at the moment.

They have been recognize by multiple media such as W magazine, Glamour, etc. The use technology for their advantage since they began with a blog and have build all their web site with it. You can find from images, videos, interviews, links, and much more of what's hot in the fashion industry.

EOC: "9 to 5" week 3

The 9 to 10 film is about a movie of how women feel about their boss, in this case are three secretaries that have a sexist boss. The movie focus on how these women fantasy of how would they kill their own boss since he has been a horrible and disrespectable person. But how did they come up with the idea and what sources did they use to gather all the information.

T hey focused on a theme and then did some research on it. Most of the people directing, or writing the film had never been in a office atmosphere and had no idea of how would the secretaries day be and even that they actually all of them had fantasy of how killing their boss.

The writer stayed the necessary time in the fox offices to research and make focus groups to the women that work there and gather the information.
In the film you can see many issues that the characters face in their work atmosphere in this case the secretaries. For example back than women were treated poorly in their jobs as if they were the boss slaves. They were never taken seriously.

In the other side the boss would not even respect them such as he would make them disrespectful offer and dirty talk to them as if they were a street girl. He would only see them as a sexual object.

The film was made to bring a message out and for people to relate to the film, in case everyone has had a boss that we just hate! It’s been more than 25 years and many people from a young to older generation relates with the movie and has fun and laugh about since the film at the end all ends up working well.

EOC: Research a survey week 2

"Several prominent surveys are showing that parents will spend more money on their kids’ clothes and school supplies this year compared with the 2009 Back-to-School season."

" Shoppers stressed they intend to keep shopping on a budget, but their mood has changed, said Laura Conrad, PriceGrabber’s president. “This demonstrates consumers are feeling more confident about the economy this year than last.” (http://www.apparelnews.net/news/retailing/072310-Surveys-Show-Strong-Back-to-School-Sales)

the suervey talks about how this year the sales for coming back to school in most of all the areas such as teens, kids, middle schools have increased a 10% more than last year. Thanks to the online shopping and the mood of the shoppers this years sales have incresed more. Many stores are having big sales, you might think well for back to school season you see specials but not huge sales. Well they notice that people are actually shopping and with a sale the consumer tends to grabs double the merchandise and plus that they are receiving coupon for their purchase.

With this strategy the companies have seen that the consumer comes and shops but yet comes back and now with technology being so strong in todays era, the consumer doesn't want to waste their coupons so they shop online to make a good use out of them.

surveys have seen that people buying more online sales are growing and even more on the back to school merchandise. so it's a good season for the retail companies. Plus with such good deals retail are having a lot of international consumers were they received coupon and make more shopping in the own country.

BOC: Quiz week 2

1. What is a booty pop?
They are panties that enhances your booty

2. Who spends more online men or women?
Men spend more money online on a single purchase, they average amount per year is $4.3 billions

3. Who spends more time online men or women?
Women because they look at everything that its on the website, men usually just go for what they need and done. Online shopping male around $15 billions a year.

4. What advantage do marketers have for women shopping online than men?
They are easy to get their attentions they usually start looking for one item and end up looking everything even if what they were looking for its not even related to the first item, they spend around $9.6 billions yearly.

Voice

I am creative person with a passion for the fashion business. I love how nothing is the same and it's a fast paced environment. As a professional I can work in a under pressure environment where there is an endless list of skills required to survive this business. From doing Retail to designing a clothing line, doing a fashion event to being a creative director,Trend forecaster to style any person. I have the ability move myself into any area of the fashion business and gain experience from it, yet at the same time I have found my strength and weaknesses, in which obviously I have focus on my strength to become good at and learn in my weaknesses so a can become better but yet avoid them you can't be good at everything right! I am mainly focus on Event Planning and Marketing.

EOC Week 1

For Marketing Research I want to learn all the tools that this class can offer me, at the moment I am taking two other classes in which I am having a bit of problem of not confusing myself what is what. I want to be able to tell the difference between brand marketing and marketing research. In this case what does Marketing research covers such as it's a research of product service, what research tools do we use, what type of data or sources are valid, how to determine when is the research complete and how to read the results, etc. I expect from this class to offer me all the information I need such as lecture, examples, visuals and experience such as practice.